Prompt Playbooks

Copy-paste these prompts into your AI client to run consultant-grade marketing analyses with CrossIQ.

Replace [DOMAIN] placeholders with the website you want to analyze.

Full Marketing Audit

Growth Audits

Run a comprehensive marketing audit for my domain. Analyze Google Ads performance, Search Console visibility, and website health. Highlight the top 5 findings by business impact and recommend next steps.

Performance Trajectory

Growth Audits

Show my business trajectory across the last 5 audits. Highlight what improved, what regressed, and what stayed the same. Focus on wasted spend, finding severity trends, and coverage changes.

Persistent Issues Review

Growth Audits

List all persistent issues that have appeared in 3 or more consecutive audits. For each, explain why it keeps recurring and recommend whether to fix, accept, or escalate.

Prospect Qualification

Scouting

Scout [DOMAIN] as a potential client. Assess their acquisition maturity, trust gaps, growth bottlenecks, and commercial urgency. Score the opportunity and tell me if this prospect is worth pursuing.

Competitor Trust Analysis

Scouting

Analyze the public trust signals on [COMPETITOR-DOMAIN]. Check for phone, address, HTTPS, service clarity, and call-to-action presence. Compare their trust profile to what a strong local business should have.

Directional Market Estimate

Scouting

Based on public evidence for [DOMAIN], estimate their likely ads strategy, directional CPC range, suggested starter budget, and competitor positioning. Label all estimates as directional.

Sales Call Prep Brief

Meeting Prep

Prepare a meeting brief for my sales call with [DOMAIN]. Include trust gaps, growth bottlenecks, acquisition maturity, commercial urgency, and talking points I can use to frame our value proposition.

Discovery Call Questions

Meeting Prep

Based on a scouting audit of [DOMAIN], generate 10 discovery call questions that probe their acquisition gaps, marketing investment, and growth constraints. Make them consultative, not sales-pitchy.

Organic Visibility Audit

SEO Analysis

Analyze my Search Console data. Find queries where I rank on page 2 with high impressions, pages with declining CTR, and content gaps based on query coverage. Prioritize by opportunity size.

Page Performance Deep Dive

SEO Analysis

Identify my top 10 landing pages by organic traffic. For each, show impressions, clicks, average position, and CTR. Flag any pages with position improvement but CTR decline.

Wasted Spend Analysis

Ads Audits

Find all sources of wasted ad spend in my Google Ads account. Focus on irrelevant search terms, underperforming ad groups, and campaigns with high cost but no conversions. Quantify the waste.

Negative Keyword Opportunities

Ads Audits

Review my search term reports and identify negative keyword opportunities. Group them by theme and estimate the monthly spend that would be saved by adding each negative.

Campaign Structure Review

Ads Audits

Audit my Google Ads campaign structure. Identify campaigns with too many ad groups, ad groups with mismatched keywords, and campaigns that should be consolidated or split.

Founder Marketing Health Check

Founder Audits

I am a founder with limited marketing knowledge. Run a full marketing audit on my domain and explain every finding as if I am not a marketing expert. Focus on what matters most for revenue and what I should fix first.

Should I Hire an Agency?

Founder Audits

Based on my audit results, help me decide if I need a marketing agency, a freelancer, or if I can handle improvements myself. Consider the complexity of findings, time investment, and expected ROI.

Competitive Landscape Scout

Competitor Analysis

Scout these 3 competitors: [DOMAIN-1], [DOMAIN-2], [DOMAIN-3]. For each, assess trust signals, acquisition maturity, and likely marketing investment. Compare them to identify positioning opportunities.

Local Business Trust Audit

Local Visibility

Audit [DOMAIN] as a local business. Check for NAP consistency signals (name, address, phone), local service terms, HTTPS, Google Business signals, and call-to-action presence. Score local visibility readiness.

Local SEO Readiness

Local Visibility

Assess whether [DOMAIN] is ready for local SEO investment. Check for location pages, service area pages, structured data readiness, and mobile-friendliness indicators from public evidence.

GTM Duplicate-Tag Audit

Tracking & Measurement

Load the CrossIQ tracking skill pack, then scan [DOMAIN] for Google Tag Manager containers using wordpress_detect_tracking. Report every found_gtm_ids entry, flag any duplicate_gtm_ids, and tell me whether the expected container ID (if I give you one) was actually found.

GA4 & Google Ads Conversion Setup Guidance

Tracking & Measurement

Load the CrossIQ Google Analytics and Ads tracking guide. Walk me through setting up GA4 conversion events and Google Ads conversion actions for [DOMAIN], and label each step by whether CrossIQ can read/verify it live or whether it's install guidance only.

Meta Pixel Setup Guidance

Tracking & Measurement

Load the CrossIQ Meta Pixel and CAPI tracking guide. Explain how to install the Meta Pixel on [DOMAIN], which events to fire, and be explicit about what CrossIQ can inspect vs. what is guidance-only. Do not describe CAPI as something CrossIQ can configure.

Form & WhatsApp Lead Tracking Recipe

Tracking & Measurement

Load the CrossIQ conversion event recipes skill file. Give me the recipe for tracking form submissions and WhatsApp click-to-chat leads on [DOMAIN], including trigger, parameters, GA4/Ads/Meta mapping, and how to verify each one actually fired.

Tracking Verification Workflow

Tracking & Measurement

Load the CrossIQ verification and troubleshooting tracking guide. Walk [DOMAIN] through the 8-stage verification hierarchy (code generated through production behavior verified) for our GTM/GA4 setup and tell me which stage we're actually stuck at.

Governed Change Preview

Reporting

Before changing anything in my connected accounts, show me a preview of the proposed change using the governed execution workflow (preview, then explicit approval, then apply). Do not apply anything without my explicit confirmation.

Generate a Report from My Last Audit

Reporting

Generate a report from my most recent audit and tell me the report ID and format. Then retrieve it and summarize the top findings.

Retrieve a Past Report

Reporting

List my past reports and audits, then retrieve the most recent report's full content and summarize it in plain language.

Daily Recurring Report

Reporting

Set up a daily recurring report for [WORKSPACE/CLIENT NAME] on [DOMAIN] using recurring_report_run with a stable occurrence key based on today's date. Summarize high-severity anomalies only, and tell me plainly if there's no comparable prior run yet.

Anomaly-Only Check

Reporting

Run a quick anomaly-only check for [DOMAIN] using recurring_report_run. Return only high/critical anomalies and any degraded or unavailable providers — if nothing is wrong, say exactly 'No material anomaly detected.'